|
E-Marketers have known for a long time that autoresponders are a
powerful tool for their promotional campaigns. Autoresponders are
especially useful for sending out sales letters to customers who
express an interest in your product or service.
However, sales letters are not the only way to use autoresponders.
As with any new technology or marketing tool, a little creative
thinking can lead to new, profitable ways of using your
autoresponder to promote your business. Here are just a few ideas
on how to use your autoresponders for maximum effect:
|
-
Use your autoresponder for training and reinforcement programs.
One of the best incentives you can offer your customers is your
own knowledge and experience -- especially if you are promoting
a business opportunity. Autoresponders are a great way to
provide a series of lessons over an extended period of time.
Sending a series of reports or lessons can also help build your
credibility as an expert in your field (always a nice benefit!).
-
Use your autoresponder to fight "buyer's remorse." After a large
purchase, almost everyone has a period where they think about
whether they should have spent the money -- if this goes
unchecked, it can lead to "buyer's remorse," a sense of regret
or even anger about the purchase. One way to keep this from
happening is to follow up on your sales with an autoresponder
message (or series of messages) that reinforces the benefits
that your customers have gained by purchasing your product or
service.
Using your autoresponder to fight buyer's remorse not only makes
your customers feel better; it also makes them more likely to
recommend your product to their friends, or to make purchases in
the future.
-
Use your autoresponder to maintain client relationships. One of
the most important lessons that entrepreneurs learn is the fact
that you should treat your customers like valued friends. One of
the ways you can do this is to keep in touch with your past
customers. Unfortunately, this is hard to do, especially if you
have a large business. Autoresponders can be a valuable tool for
sending out periodic greetings and updates on your business.
While not as personal as, say, a phone call, these kind of
messages can still go a long way towards building a long-term
relationship between you and your clients.
These suggestions are all tried-and-true ways of using your
autoresponder to help promote your business. Keep in mind that
this list is by no means exhaustive -- in fact, I'm sure there
are probably hundreds of other ways that you can use an
autoresponder program as a marketing tool. Use your creativity
and think how you can incorporate it into YOUR strategy -- and
if you come up with something REALLY good, by all means let us
know about it!
Steven Chabotte
is president of Big-Web Development Corp, a company specializing
in the development of email productivity and marketing tools for
the web. Steven can be reached at
webmaster@maxsponder.com or you can visit our
website at
http://www.maxsponder.com |
